C. S. Lewis Laine. HARNESSING DATA SCIENCE, ARTIFICIAL INTELLIGENCE, ANDADVANCED ANALYTICS TO TRANSFORM DIGITAL MARKETINGSTRATEGIES THROUGH PERSONALIZATION AND PREDICTIVEMODELS. IJARCC. 2025;6(1):12-16. Accessed July 7, 2025. https://ijarcc.com/index.php/home/article/view/IJARCC.6.1.003