C. S. LEWIS LAINE. HARNESSING DATA SCIENCE, ARTIFICIAL INTELLIGENCE, ANDADVANCED ANALYTICS TO TRANSFORM DIGITAL MARKETINGSTRATEGIES THROUGH PERSONALIZATION AND PREDICTIVEMODELS. International Journal of Advanced Research in Cloud Computing, [S. l.], v. 6, n. 1, p. 12–16, 2025. Disponível em: https://ijarcc.com/index.php/home/article/view/IJARCC.6.1.003. Acesso em: 7 jul. 2025.